Technology Transfer Versus Transformation

2017 Journal of Strategic Innovation and Sustainability  
Research defi nes technology transfer from the viewpoint of business processes and personnel skills (Rogers, Takegami & Yin, 2001) . The focus is on action to adapt and embrace an existing technology to gain efficiency (Gilsing et al., 2011) . We examine this phenomenon as innovation based on the ability to transfer existing needs, desires, behaviors, and expectations to new technology. We fi nd technology is adopted when transfer opportunities become manifest and each transfer builds upon its
more » ... redecessor to create transformation in the long term. This relationship between transfer and transformation gradually builds technology adoption across chasms of the S-curve technology innovation curve. TECHNOLOGY TRANSFER VERSUS TRANSFORMATION As a young engineer, Guglielmo Marconi eventually succeeded in making a bell ring by wireless remote control. With this successful result, Marconi would become the inventor of wireless technology. Despite this achievement and all the effort he expended on making the bell ring wirelessly, it is alleged his father shook his head and remarked that there were easier ways to make a bell ring. The year was 1894 (Lorenz, 1996) . Marconi's invention did not disrupt the telegraph industry at the time, but a century later wireless technology is ubiquitous. In hindsight, the invention was ahead of its time and failed to be transformative or disruptive at inception. The cumulative effect of complementary technologies and infrastructures to leverage the value of wireless technology were not yet in place. The compatibility of the innovation with the values, experiences, and desires of adopters were also missing. Thus, Marconi's invention did not flourish at the time (Lorenz, 1996) . The readiness of technology adopters to embrace the change brought about by a technology is a key element in the adoption and subsequent ubiquity of a technology. Rogers (2003) notes that the collective decisions made by the members of a group, known as collective innovation decisions, affect the choice to adopt or reject an innovation. Also, the collective decision is further influenced by the perceived compatibility of the innovation; that is, the perceived consistency with existing values, past experiences, and needs of the potential adopters. Specifically, the perceived compatibility is positively related to the
doi:10.33423/jsis.v12i2.803 fatcat:rqbbnmviw5hntejvmx6rc6pyd4