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During the Ninth Malaysia Plan (9MP), the development of the SMEs has been prioritized by the government. Various initiatives were provided in order to strengthen the SMEs, especially the new start-up and micro-size firm. The initiatives provided were in the form of financial and non-financial. Among the initiatives provided are advisory services. The objective of this study is to examine what are the factors that may influence the effectiveness of advisory services offered by publicdoi:10.5539/ijbm.v7n23p19 fatcat:udgyvjwblbd6releake54ahnmu