The Impact of National Macro-Environmental Variables on Tourism Services Consumption in Romania

Untaru E.
2009 Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences  
The studies of consumers' demand represent the main objective of market research, the importance of these studies being emphasized in all marketing literature. In order to better understand the complex mechanisms of changing the needs for goods or services into demand, the marketing theory includes studying the consumer behaviour as regards tourism goods and services.
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