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The studies of consumers' demand represent the main objective of market research, the importance of these studies being emphasized in all marketing literature. In order to better understand the complex mechanisms of changing the needs for goods or services into demand, the marketing theory includes studying the consumer behaviour as regards tourism goods and services.doaj:cea697eb6d6148b5a32cc5fcc3608e8a fatcat:adtf6m4qebas5n5clfxc5v6fri