The Role of Digitalization in MSME Marketing [post]

Rohmadina Sabila Fitri
2021 unpublished
Digital technology has a big role in MSME business and marketing today. The use of digital technology in the digital marketing concept is a combination of online and strategies offline, where marketing withmedia online must also be supported by offline content that has a human-to-human touch so that it becomes relevant to be able to create engagement with consumers. Digital technology can facilitate MSME business development in Indonesia. With optimal use of digital technology, MSMEs can build
more » ... usinesses and achieve big profits with small capital. Digital technology can also help MSMEs expand their business reach, from what was previously only around the environment where the MSMEs stand to become even wider (Krisnawati, 2018).
doi:10.31219/ fatcat:wszbvovvevg7xoftfgrhuxoqj4