Voting behavior is a consequent of several precursors like voter characteristics, political leadership preferences, socio-economic and legal landscape of the country and the stability of political institutions. In this vein, there are different trends observable in the single-party and multiple-party systems as far as the voting behaviors are concerned. An assessment of the extant literature reveals that voting behavior theories are hinged upon the manner in which voters identify themselves

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... a particular political party, political leader or a salient issue. However, research veering around the impact of voting behavior at the individual and group levels have remain unexplored-the present study seeks to present the frameworks of domino effect and bandwagon effect on the voting behavior of the masses. The study is significant in terms of contributing to the research propositions on the two theoretical frameworks. The study concludes with practitioner implications and future research directions.