Opportunities and challenges of M-commerce in Bahrain

Yas Alsultanny
2012 Journal of Database Marketing & Customer Strategy Management  
Many countries around the world have started using M-commerce (Mobile commerce) to enable users to fulfi ll some commercial services quickly and easily. Bahrain is one of those countries that uses M-commerce to facilitate commercial services and tries to enlarge its experience in this fi eld. Research has shown that worldwide the mobile subscription numbers have increased yearly in addition to the yearly increase in mobile subscribers in Bahrain. The article will be focused on the number of
more » ... omers that will be using M-commerce services when available . This article shows that M-commerce in Bahrain needs more efforts and time to reach a high level of development and gain customer trust and satisfaction.
doi:10.1057/dbm.2012.2 fatcat:neyzthrqera4zgoueaz3qnhxoy