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LAS ALIANZAS ESTRATÉGICAS INTERNACIONALES. EL IMPACTO DEL ORIGEN DEL SOCIO EN LA RELACIÓN
2007
Revista de Estudios Empresariales. Segunda Época
The strategic alliances are a phenomenon that has experienced a great increase in the last years. The reasons are the changes that the international environment is producing. That is to say, the globalization process determines the creation of alliances, becoming an essential element to create and to maintain advantages competitive. The international context is where the culture plays an important role as inside of the relations that are established in the international strategic alliances. The
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