The current research opens a discussion about the status of the scientific periodicals in Bulgarian museums in view of the opportunities for its future enrichment in terms of content and fields of application. The focus is on presenting the initiatives of Bulgarian Regional Museums, with an accent on the Regional Historical Museum of Kyustendil. On the basis of a thorough review of its publications and their thematic range, the potential of museum periodicals has been explored in relation to

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... dual character of the museum – as an institution which collects, studies, keeps and preserves heritage, and at the same time presents it to various audiences. The main research goal has been set towards the identification of various practices for transforming the effect of the periodicals from purely scientific into scientific-and-applied, encouraging the promotion of the museum activities and improving the interaction with museum audiences. In terms of methodology, the team has worked with traditional approaches such as analysis and synthesis, comparison, abstraction, induction and deduction, summarization, and building presumptions. Conclusions have been drawn concerning the character of the periodicals published by Bulgarian museums, in view of involving more actively museum audiences in the future.