Letter from the editor

Polger, Mark Aaron
2021 Marketing Libraries Journal  
I am so pleased to present the summer 2021 issue of Marketing Libraries Journal. This issue presents the first collection of articles from our double issue, devoted to the theme of library marketing responses to COVID-19. During this surreal year, libraries and library workers have had to quickly respond by transitioning many of their services and resources to a virtual environment. We had to be creative, think strategically, and respond fast. The central question that this issue hopes to
more » ... s is, how can libraries shift our marketing and outreach activities, while continuing to engage with our users and deliver high quality services, resources, and programming during a global pandemic? For our summer 2021 issue, we present a rich and diverse collection of seven column articles and one scholarly study that examine how libraries (and library workers) have responded to the COVID-19 pandemic. You will notice the common themes of pivoting, transitioning, shifting, responding, and adapting in all of these articles! In People-First Promotion: Rallying Library Workers during COVID-19, Katy Kelly, Christina A. Beis, Ann Zlotnik, and Maureen E. Schlangen share three pandemic-era communication stories that put people at the forefront of initiatives and messaging at the University of Dayton Libraries. They report on their revamped marketing strategy for a research appointment service, the cancellation announcement of a beloved annual event, and discuss the COVID-19 response that focuses on the workers who make it possible, despite the unpredictable circumstances. Christina Miskey writes about improving new ORCID campus partnerships at the University of Nevada, Las Vegas in Rebuilding ORCID Campus Outreach During a Pandemic. The author discusses how she developed an outreach plan that would help rebuild collaborations between researchers and the library. She describes the creation
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