Adjustment of Corporate Strategy of a Manufacturing Company Under Strategic Unexpectedness

V Gorev, V Kozlovskiy
2014 The Advanced Science Journal  
The paper discusses the method of adjustment of a corporate strategy of a manufacturing company, which unexpectedly finds itself in a crisis situation. The essence of the concept of this method is a constructive change of objective-setting preconditioned by a new objective, i.e. overcoming the crisis. To achieve this tasks, its structuring should be made via stating and solving optimization tasks at each step of structuring. Solving the whole complex of these objectives after completion of the
more » ... completion of the structuring process allows decide on the best alternative of crisis bailout. A complex of measures constituting this alternative can be obtained more promptly and in a more reliable manner than the measures chosen on the basis of intuition or expert evaluations.
doi:10.15550/asj.2014.12.083 fatcat:eycibvtzlrg35bkrdqdhry7pom