Background:Professional football leagues or clubs sustain in the industry only because of revenue generation. When it comes to professional football it is nothing different from the other sports. Mostly, all the professional sports are dependent on mainly four sources of revenue generation namely broadcasting, merchandising, sponsorships and ticketing. But, during a situation of an unprecedented crisis, the normal revenue generation model gets impacted and thus needs to have an alternative in

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... der to revive the existing paradigm of revenue.Methods: This research was undertaken based on the opinions of the football industry experts and case studies, in order to prepare a sustainable revenue model.Conclusion:This research would state a comprehensive approach to adopting a sustainable revenue model during such exigencies. Every football league or club has some sort of a revenue model which they use professionally in order to generate revenue. It is also true that, depending on the total operating revenue at the end of a particular season, the leagues or clubs plan and prepare their revenue model for the next season.