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An agent-based market simulation for enriching innovation management education
2020
Central European Journal of Operations Research
AbstractIt is not easy for students or junior managers to obtain first-hand experience in innovation and technology management. Business gaming simulations can remedy this, as they provide an opportunity to acquire practical skills. We developed such a business gaming simulation that enables teams of participants—each managing a virtual company that competes with other companies in several markets—to implement technology strategies, make resource allocation decisions, and test marketing
doi:10.1007/s10100-020-00716-3
fatcat:mzxgcfraxfboxjpyl2mw7skwom