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Addressing Discrepancies between Values and Behavior: The Motivating Effect of Reasons
2001
Journal of Experimental Social Psychology
Based on the values-as-truisms hypothesis (Maio & Olson, 1998) , two experiments tested whether the salience of reasons for a value increases provalue behavior over and above the effect of making the value salient. In the first experiment, we predicted and found that participants who contemplated their reasons regarding the value of equality subsequently behaved in a more egalitarian manner in a minimal group paradigm than participants whose value of equality was primed. In the second
doi:10.1006/jesp.2000.1436
fatcat:hq5h5xm6ajaxbeymsw6wktunfa