Type Preference of Female Character and Color Choice in Manicure Based on the Eye Movement Technique

Bo Zhao, Yafeng Nan, Qiao Li Wang
2021 Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)   unpublished
In the category of consumer psychology, color psychology and personality psychology complement each other, while how a specific personality characteristic affects the color choice of female consumers is still unknown. In order to further explore this problem, this paper proposes a method to predict user decision prediction based on eye movement technique. The author explored the nail art pictures preference relations of four personality types and 4 kinds of colors. The research findings from
more » ... s study have important implications for user-centered marketing recommendation and advertising image design. Based on the consumers' preference, service personnel can infer consumers' personality type according to their behavior, recommend products that conform to consumers' color preference.
doi:10.2991/aebmr.k.210601.036 fatcat:ldj6kkegtrhmtdvu6nvztn3kja