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We show that smaller numerical differences can be perceived larger, and consequently increase product attractiveness. We find that when the change in product's numerical information is decimal-to-integer (3.4 to 4) rather than integer-to-integer (3 to 4), it reflects crossing a category threshold after several incremental tweaks, which boosts product appeal.doi:10.1093/jcr/ucy022 fatcat:x7f2hhcl6rgidknuhfzbhjl2fm