Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment

Yue Cong, Yaqin Zheng
2017 Journal of Service Science and Management  
With the popularity of the Internet and smart phones, it is becoming more and more common to use WeChat to maintain human relationship, share information in life, and sell various kinds of agricultural products at the moment. This paper analyzes the characteristics and current situations of operation mode in agricultural supply chain, and points out the disadvantages of modern agricultural product supply chain model, then puts forward a new operation mode of agricultural supply chain which is
more » ... sed on the Internet, and WeChat is regarded as the medium trading platform for the purpose of shortening the length of the supply chain and ensuring the operation efficient of agricultural supply chain.
doi:10.4236/jssm.2017.103026 fatcat:sxz4us362ja7vbbbfpugtbarfy