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In this paper we present work on exploiting visual temporal masking phenomenon applied to video compression. Our results show that it is possible to reduce bitrate of the compressed video sequence without affecting subjective quality and quality of experience (perceptually lossless). The principles we present here are applicable to all modern hybrid coding systems and can be implemented seamlessly with video delivery platforms. Results show up to 6% of additional savings when implemented on top of the state of the art encoder.doi:10.1109/icce.2013.6487030 dblp:conf/iccel/AdzicKF13 fatcat:plyp6l5lwffnplt2p5dk52mmny