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Dialogue is an important aspect of televisual character construction. Writers make linguistic choices on behalf of characters, and these choices can cause viewers to associate a character with a specific stereotype, subculture or social group. This study examines the linguistic construction of the character Sheldon Cooper in the CBS sitcom The Big Bang Theory. A cluster analysis tree of the speech of each of the five main characters in the first seven seasons (generated by the R script Stylodoi:10.4102/lit.v37i2.1282 fatcat:4caybgdnazgbja37i5dj5snecq