Investigating sources of PII used in Facebook's targeted advertising

Giridhari Venkatadri, Elena Lucherini, Piotr Sapiezynski, Alan Mislove
2019 Proceedings on Privacy Enhancing Technologies  
accounts being set to their most private settings. Overall, our paper highlights the need for the careful design of usable privacy controls for, and detailed disclosure about, the use of sensitive PII in targeted advertising.
doi:10.2478/popets-2019-0013 dblp:journals/popets/VenkatadriLSM19 fatcat:4xhqmry6rramregps3y2rk23bm