Design and Implementation of local advertising application(App) through SNS service analysis
SNS(Facebook) 서비스 분석을 통한 지역광고 어플(App) 설계 및 구현

Young-Sik Cho
2015 Journal of Digital Contents Society  
In this paper, we had tried to study advertising method of local industry in cooperation with SNS (Social Network Service). In particular, This paper analyzes the Facebook Page trying to find a way to take advantage of the local advertising. To analyse the Facebook page, I had created three Facebook pages such as at Hongik UNIV., Gangwon National UNIV., and specialities in Cuncheon cities. While I was managing the three pages, I had analyzed the results of quantities of activities, and in
more » ... ities, and in addition, had used NodeXL for the analysis of the network for the each page. After the analysis of the data of each page, I had found the possibility of the promotion for the successful the local advertizement associated with SNS. To verify and develop the results of my study, I had designed the " real time local advertising APP which is connected with SNS like Facebook, had created server program based on PHP, Android APP. In the future, I have found that there must be a lot of possibilities for the successful and various the local advertising methodologies by using SNS like Facebook, the operational data of the App.
doi:10.9728/dcs.2015.16.2.325 fatcat:hf3lgnnuxngvzfdkep2cnrr5mm