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A quantitative approach to risk-driven strategy formulation: A case study introducing a real-options framework
Frontiers in Management and Business
The thesis of this article advocates that a quantitative and analytical approach to the business value vs. risk relationship can effectively support company strategy formulation processes dealing with uncertain business scenarios. Within the grounded theory methodology, a suitable case study was selected among SMEs, and a real-options (RO) framework was applied to address the research question. This inductive-empirical methodology shows that the RO framework, in conjunction with the Montecarlodoi:10.25082/fmb.2022.02.006 fatcat:ysjzmt4pivhapipatsxet73vwa