From the commercial market the consumers purchase their goods only when they are satisfied regarding the quality and reputation of those goods. Industrial revolution brought a drastic change in the arena of finance and cross border mercantile activities. As a result of industrial revolution a large scale production of goods and the distribution of those goods in the markets were started. In course of time gradually the advertisement of those goods were started through the printing media.

more »

... nt identifying marks were given by the manufacturers or the suppliers of goods to their manufactured or supplied goods. They have started to do it to make it sure that although the goods produced by them are similar to those manufactured by others, but their distinguishing marks are different and it helps the consumers to identify the products easily. From this point of view we can say that trademarks greatly affect the developments in the financial and mercantile arena. The aim of this Article is to discuss it properly. After the industrial revolution the importance of trademarks in the world of business and commerce for economic growth of a country is increasing day by day. Trademarks help to identify the brand of the goods or services. Trademark guarantees the quality of the goods or services. If we make a comprehensive study about trade mark law in India and the trade mark laws of the other countries of the world it clearly shows us that the main objective of trade mark law is to protect and secure the reputation and goodwill of the manufacturers relating to their goods or services. The rights of the real trade mark holder are protected by the Trademark Laws throughout the world. It also helps the consumers so that they must not be misled to identify a product. It also helps the consumers to find out the proper sources of any product or services. Trademark is a kind of property we must remember it and it must be protected under the law. So we must give proper importance regarding this matter and we must keep it in our mind that it has a great financial and mercantile value in the contemporary era of globalization in the arena of modern business world.