Based on a(n) (interrupted) period of 15 years of fieldwork, this study explores the question whether cultural villages in South Africa are to be considered an effective way to conserve a particular cultural heritage in an authentic way. In order to answer this question, three notions of authenticity are juxtaposed with three types of cultural villages. The outcomes reveal a nuanced answer that suggests that some types of cultural villages do contribute to the conservation of an authentic

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... al heritage, but not all. The research also shows how cultural heritage tourism is often haunted and influenced by old colonial stereotypes and exoticism.