A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is
Establishing the Adoption of Electronic Word-of-Mouth through Consumers' Perceived Credibility
International Business Research
In an online environment, consumers never touch the product and depend on electronic word-of-mouth (eWOM) to help them making purchase decision. The eWOM becomes one of the most influential channels of communication in the marketplace. This study aims to determine the importance of perceived credibility in an online consumer's decision-making process. In this empirical study, we verify that a consumer's perceived eWOM credibility positively influences his or her adoption of eWOM. We also founddoi:10.5539/ibr.v6n3p58 fatcat:jhbuumupgzgxxddvmqpskd4stu