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In this paper we report on a case study of rumor transmission during a nationwide scandal via China's most popular microblogging service, weibo.com. Specifically, we explore dynamics of the rumor discourse by characterizing different statement types and their evolution over time. We examine the roles that different user groups play in the rumor discussions. Through qualitative and statistical analyses, our results identify seven reaction patterns to rumors and their different developmentdoi:10.1145/2441776.2441842 dblp:conf/cscw/LiaoS13 fatcat:ieb75iee3fbsljp6oeaqovwxqu