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Research Note—Music Blogging, Online Sampling, and the Long Tail
2012
Information systems research
O nline social media such as blogs are transforming how consumers make consumption decisions, and the music industry is at the forefront of this revolution. Based on data from a leading music blog aggregator, we analyze the relationship between music blogging and full-track sampling, drawing on theories of online social interaction. Our results suggest that intensity of music sampling is positively associated with the popularity of a blog among previous consumers and that this association is
doi:10.1287/isre.1110.0405
fatcat:nhbvoilk6rchvhhhtvzdzy4ine