A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf
.
Motivational Factors on the Propensity to Use Sports Events Tourism Websites: The Utilization of UGT
2022
Jurnal intelek
Even though extensive Internet research has been conducted around the world, there is still a lack of knowledge about motivational factors and their moderating effects on the inclination to utilize sports event tourism websites. Two theories are being utilized in this study – (i) the Sport Website Acceptance Model (SWAM) and (ii) the Uses and Gratifications Theory (UGT). Customer-perceived values which are derived from the SWAM consist of four components including accessibility, flexibility,
doi:10.24191/ji.v17i2.18205
fatcat:65qofijao5d4vbycmlqgowrvwi