A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
Advertisers have a fundamental need to quantify the effectiveness of their advertising. For search ad spend, this information provides a basis for formulating strategies related to bidding , budgeting, and campaign design. One approach that Google has successfully employed to measure advertising effectiveness is geo experiments. In these experiments, non-overlapping geographic regions are randomly assigned to a control or treatment condition, and each region realizes its assigned conditionfatcat:47hmao7ftffnvgbas2vwds6ycq