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This study is an attempt to measure the attitude of customers towards the wireless Internet services in Bangladesh based on the Mertin Fishbein's multi attribute attitude model. Some salient attributes (i.e., speed, bandwidth fluctuation rate) of WIMAX based and EDGE/EVDO based Internet services that affect the attitude of the customers have been selected which customers emphasizes to take purchase-decision as well as usage continuation decision. Two types of wireless Internet service providersdoi:10.3329/jbt.v6i1.9994 fatcat:cqs4qc3hjrbghgawl3saiswuwe