Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali

Dyan Febrina Kusumadewi, Noorlailie Soewarno, Isnalita Isnalita
2019 E-Jurnal Akuntansi  
This study aims to determine the impact of website's quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and
more » ... nic values ??and utilitarian values have a positive and significant effect on repurchase intention. Keywords: Website quality, hedonic value, utilitarian value, repurchase intention.
doi:10.24843/eja.2019.v28.i01.p21 fatcat:bntwiiovfzaopavq44bwmeoqaq