A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is application/pdf
.
TRUST OF THE EMPLOYEES OF MULTINATIONAL COMPANIES IN BRANDED CLOTHING-A LINK TO BRAND LOYALTY: AN EMPIRICAL AND FACTUAL EVIDENCE
International Journal of Business and Administration Research Review
unpublished
Brand faithfulness is one of the central part of brand value, furthermore absolutely and straightforwardly influenced by brand value. This study was carried out to find out frequency and reasons of consistent preference of certain brands, reasons for shifting to other brands and popular clothing brands enjoying the brand loyalty in present scenario. The results revealed that maximum number of respondents had the brand loyalty for the brands namely Lee, Levis, Nike, Tommy Hilfiger and Zara.
fatcat:orcwqqclmzam3f7c2yzw2srjiy