Consumer Ethnocentrism and Behavior in a Market of Dietary Supplements

Ingrida Šmaižienė, Rimgailė Vaitkienė
2014 Procedia - Social and Behavioral Sciences  
The study discloses the relationship between consumer ethnocentrism (CE) and behavior in the Lithuanian market of dietary supplements. The correlation between the CE level and consumers' demographic characteristics, as well as consumers' perceptions on quality and safety of local-made and imported dietary supplements are discussed. The relationship between the CE level and factors influencing purchase decisions is presented and discussed
doi:10.1016/j.sbspro.2014.11.222 fatcat:y2bclb2b6jaznkyk5cbbsxzzju