There are some problems in the work of innovation and entrepreneurship in Colleges and universities, such as the difficulty of cultural and creative project management, the complexity of competition project selection process, the lack of curriculum system construction ideas, and the lack of innovation and entrepreneurship ability. Through the cloud platform, we can integrate the relevant data of innovation and entrepreneurship, and pass the multi-dimensional massive data through the unified

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... al Data cloud platform for interaction, customized interactive innovation and entrepreneurship services for each cultural and creative project entrepreneur, realized the clustering and sharing of entrepreneurial resources, unlimited expansion of entrepreneurial space, and benefit sharing in the era of big data.