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Place-Based Dialogics: Adaptive Cultural and Interpersonal Approaches to Environmental Conservation
2017
Frontiers in Communication
This study examines conservation campaigns and how they employ place-based interpersonal communication tactics to better engage local communities in rural locations in Indonesia, Philippines, and Colombia. In collaboration with the non-governmental organization Rare, the authors explore how social marketing campaigns coupled with interpersonal communication can influence communities that are often considered the most marginalized and affected by environmental problems. Field research was
doi:10.3389/fcomm.2017.00009
fatcat:gqfyhdgtm5bqhjlz23qiuqkb3e