Mediamorphosis: Analyzing the Convergence of Digital Media Forms alongside African Traditional Media

AN Nwammuo
2011 African Research Review  
The history of the evolution of media shows that the introduction of a new medium does not mean the end or death of an existing old medium. The continuing overall growth and expansion of the media industries during the last century supports this assertion. Will the emergence and development of digital media forms mean the death of the traditional media forms? Are the traditional media forms losing credibility and relevance? The answer is not in the affirmative. This is because when newer forms
more » ... e when newer forms of communication media emerge, the older forms usually do not die, rather they continue to evolve and adapt. Digital media forms do not arise spontaneously and independently from old media. They are related and connected to old media. "Mediamorphosis" is the term used to describe how media forms evolve and adapt with each other. This is the bedrock of this paper. It is aimed at using analytical method to examine the contexts of mediamorphosis, digital media forms and how African traditional media forms have evolved, adapted and coexisted with the digital media forms. The study also establishes whether the traditional media forms have disappeared or not and whether they are still
doi:10.4314/afrrev.v5i2.67309 fatcat:u2rdjvd4tnapvajkrbmpwhw35q