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The tourism industry has been rapidly growing over the last years and IT technologies have had a great affect on tourists as well. Tourist behaviour analysis has been the subject of different research studies in recent years. This paper presents the digital pattern of life concept which simplifies the tourist behaviour models' construction and usage. The digital pattern of life defines the general concepts of tourist behaviour, connects the tourist and the digital world and allows us to trackdoi:10.3390/fi12100165 fatcat:qxdhaphc2jfipjvp5vw2us42vm