Study on operation strategy of dragon boat race from the perspective of sports industry

2017 2017 4th International Conference on Business, Economics and Management (BUSEM 2017)   unpublished
Dragon Boat race is an important folk traditional sports in China. It is a sports project which combines Chinese traditional culture, history and sports. The Dragon Boat Race at the national and local government macro-control, based on market mechanism, the competition of rational and effective allocation of resources, in order to improve the competitive level of the dragon boat and create economic benefits, and gradually form a national organic combination with social structure, help the development of the sports industry.
doi:10.25236/busem.2017.59 fatcat:33nmmz75gfe2vhkvstyjlolabm