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Reactions to Counterstereotypic Behavior: The Role of Backlash in Cultural Stereotype Maintenance
2004
Journal of Personality and Social Psychology
Social and economic sanctions for counterstereotypical behavior have been termed the backlash effect (L. A. Rudman, 1998) . The authors present a model of the role of backlash in cultural stereotype maintenance from the standpoint of both perceivers and actors. In Experiments 1 and 2, participants lost a competition to either atypical or typical men or women and subsequently showed greater tendency to sabotage deviants. Moreover, undermining deviants was associated with increased self-esteem,
doi:10.1037/0022-3514.87.2.157
pmid:15301625
fatcat:jczyfkuypvhddfhgxiu3yrwqhq