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MEASURING CONSUMERS' PREFERENCE TOWARDS SALES PROMOTION FOR TOOTHPASTE AND DETERGENT
2018
Asia Pacific Journal of Research
unpublished
The purpose of this research is to measures the consumer preference towards sales promotions for two categories of goods toothpaste and detergent soap in Salem City. There are nine constructs are used to measure the consumers preference. Four constructs were grouped in to monetary promotions such as price reduction, rebate, bundle price reduction and Price coupon. The remaining five constructs used under non-monetary promotions such as premium, contest, display, extra volume pack and buy one
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