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Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources
[chapter]
2021
Next Generation Entrepreneurship [Working Title]
The chapter presents two smart concepts of creating a new business without or with only low budget. Thus, it applies particularly e.g., for either students, refugees and/or people from developing countries. "Bricolage" stands for a behaviour in which the actor solves problems using only available resources. Contrary to the resource-creating mentality, only the resources of the repertoire at hand are used. "Growth Hacking" as a new method, using digital approaches in particular, can achieve high
doi:10.5772/intechopen.99391
fatcat:sv7y26gm5zhijjrh5bzq4dlpf4