The mobile commerce value chain: analysis and future developments

Stuart J. Barnes
2002 International Journal of Information Management  
Barely before Internet-facilitated e-commerce has begun to take hold, a new wave of technology-driven commerce has startedFmobile (m-) commerce. Fuelled by the increasing saturation of mobile technology, such as phones and personal digital assistants (PDAs), m-commerce promises to inject considerable change into the way certain activities are conducted. Equipped with micro-browsers and other mobile applications, the new range of mobile technologies offer the Internet 'in your pocket' for which
more » ... he consumer possibilities are endless, including banking, booking or buying tickets, shopping and real-time news. Focusing on business-to-consumer markets, this paper examines how value is added in the stream of activities involved in providing m-commerce to the consumer. As such, it analyses the key players and technologies that form part of the m-commerce value chain, providing a foundation for future strategic analysis of the industry. Drawing on some of the key factors that may influence the take-up of m-commerceFincluding technological and other issuesFthe paper also provides predictions regarding the future of m-commerce. r (S.J. Barnes). 0268-4012/02/$ -see front matter r 2002 Published by Elsevier Science Ltd. PII: S 0 2 6 8 -4 0 1 2 ( 0 1 ) 0 0 0 4 7 -0
doi:10.1016/s0268-4012(01)00047-0 fatcat:25hrli5vwrhahe75psfsn7blaa