Analysis on the Operation Modes and Strategies of China's Product Placement

Xu Meng
2018 Journal of Investment and Management  
When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.
doi:10.11648/j.jim.20180703.12 fatcat:g5j2lllcwzhsbmcki42xmz3dma