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Predicting product co-consideration and market competitions for technology-driven product design: a network-based approach
2018
Design Science
We propose a data-driven network-based approach to understand the interactions among technologies, products, and customers. Specifically, the approach enables both a qualitative understanding and a quantitative assessment of the impact of technological changes on customers' co-consideration behaviors (decision of cross-shopping) and as a consequence the product competitions. The uniqueness of the proposed approach is its capability of predicting complex co-consideration relations of products as
doi:10.1017/dsj.2018.4
fatcat:garisfsoczf27ltonhnrzrdfzm