A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
The purpose of this study was to know of the marketing mix strategy (product, price, promotion, place) were done of the Melilea soybean milk agroindustry in Pekanbaru and it effect on consumer loyalty of product Melilea. While the methods used in this study is a descriptive analysis to describe of marketing mix data on Melilea soybean milk agroindustry and quantitatif analysis , multiple linear regression analysis, hypothesis testing. Based on the results of analysis of the influence offatcat:2obwoh5dejfy7djh2dp3cae4ve