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Export Readiness Among Small- and Medium-Sized Enterprises in Malaysia
[chapter]
2016
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
Increasing the export has been an important agenda to many countries as it contributes to economic growth. Exporting is the most common way to expand business and penetrate international market. The role of SMEs in global market has increased which contribute to economic growth of a country. However, SMEs are facing challenges in entering export markets due to limited resources, competition with multinationals and many other factors. Hence, SMEs must make sure that they are prepared to enter
doi:10.1007/978-981-287-426-9_5
fatcat:ocpba4pj3fdufnphrv2qz4yu4i