In this paper we use the Importance-Performance Analysis (IPA) scheme in order to analyze tourist satisfaction in a holiday destination. Arising from service and tourism marketing literatures, the study selects a set of components of the tourism experience that are willing to affect satisfaction. The IPA scheme is applied though a survey conducted on a sample of 1.936 national and international tourists intercepted at the end of their journey in the region of Campania (Italy). Although the IPA

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... cheme has been used in past research in the tourism field, only a few studies have applied this tool from a destination perspective. Based on the results, the paper concludes with discussion of implications for both practitioners and academics.