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Towards the Generation Z Newspaper
Proceedings of the Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia
Technological developments brought significant changes to the presentation patterns and marketing strategies of newspapers. Strengthening the newspaper platform is urgently needed in order to survive in this era of media competition. This study aims to determine the strategy of strengthening the Suara Merdeka and Kedaulatan Rakyat platform to win the young reader market. The reasons for choosing the platform and its impact on increasing circulation, legibility and revenue in advertisement. Indoi:10.4108/eai.21-10-2019.2294413 fatcat:zdbykzsoz5fu5l4tn67m7jn6ca