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The use of unified theory of acceptance and use of technology to confer the behavioral model of 3G mobile telecommunication users
2008
Journal of Statistics & Management Systems
Although Taiwan's 3G services started its operation in 2003, the main profit source for every telecommunication company is still the cheaper fees of airtime minutes. Therefore, this study is directed on how these companies design the marketing tactics closer to the consumers' need under the dual influences of the decreasing individual's contribution and the low utility rate, as well as how to improve customers' willingness to adopt 3G mobile telecommunication services. Unified Theory of
doi:10.1080/09720510.2008.10701351
fatcat:bge3dpizr5fktak5y5mh7w42re