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While neutrality has been extensively questioned as a design principle for document collections and their descriptive infrastructures, little research has investigated how this conceptual shift might affect the collection designer's task. This paper describes the development and evaluation of a design process to author document collections with an acknowledged rhetorical purpose, collections with a design goal to persuasively communicate a position on their material to an identified audience.doi:10.1002/asi.21578 fatcat:gofewwuf2jglnpzdgzecqcdhlm