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What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic
2022
International Journal of Strategic Communication
Studying the COVID-19 pandemic differs from past studies on emergency management because this crisis event, compared with the terrorist attack or natural disasters, unfolds in a longer period and with a wider spread of geographic regions. This study explores what and how the information was communicated in the corporate strategic communication through social media across three phases of the global public health crisis, including the early phase, shelter-in-place phase, and reopening phase. The
doi:10.1080/1553118x.2022.2033980
fatcat:ecmdpyvfvbgt5abmfvisqzkw6u